This week, 5 different manufacturers made EV pricing announcements, each offering a less expensive entry point than was available before. While we wouldn't call these vehicles cheap, they're now less expensive than they've ever been. Let's review, from most expensive to least.
Lucid Air has introduced a new base-model trim, called the Air Pure RWD. For $77,400, you'll get a luxury car capable of 410 miles of range - which Lucid claims is more electric range than any other (non-Lucid) EV currently on the market. For the price you'll also get 430 hp and a 0-60 time of 4.5 seconds. The Air also offers 900 volt charging for 10-80% charge in just 12 minutes. This might be the most expensive car on our list, but the value it provides, if you ask us, is impressive. The Lucid Air Pure RWD is available now on Lucid's website.
Ford has announced a new trim of the F-150 Lightning called the Flash, which they say is a "tech-forward" model offering a 320-mile "extended range" battery and a 15.5-inch touchscreen for a starting MSRP of $69,995. We admit, this isn't the cheapest F-150 lightning. That crown belongs to the PRO model, starting at just $49,995 - but the PRO is a focused work truck intended for commercial use (and has less EV range). This new Flash will be priced the same as the previously offered XLT, but will offer a bunch of new stuff like a heat pump (which will help anyone who lives in cold climates keep more of that extended range when the temperature drops), a larger 15.5" touchscreen, B&O® Sound System with HD Radio™ includes 8 speakers + subwoofer, power tailgate, and tow technology package. The F-150 Lightning Flash will be available to order online in early 2024.
The Genesis GV60 enters its second year of production, and has revealed a new entry-level rear-wheel-drive model offering an estimated 294 miles of range for $53,195. That's over $6,000 cheaper than the lowest MSRP offered last year. While some luxury features like the Bang & Olufsen sound system and ventilated seats have been removed for this entry price, the RWD GV60 still includes a heat pump, which isn't available on other RWD models from sister brands Hyundai and Kia. New-for-2024 features will include a wifi hotspot, digital key, and additional driving assist features. Genesis also announced that starting in late 2024, all new models will come with Tesla's NACS connector for compatibility with over 12,000 Tesla Supercharger locations. Genesis says that effectively doubles the amount of fast chargers that Genesis drivers will have access to. Models that are sold with the outgoing CCS style port will be offered an adapter, and can begin using those Tesla chargers in 2025. The Genesis GV60 is available to order now, but only in select states.
Tesla has announced a new, lower cost version of the Model Y starting at a cheaper-than-ever $43,990 before tax credits and other incentives. This new entry level model is a single-motor RWD variant, with 260 miles of range and a not-so-fast-but-certainly-not-slow 0-60 time of 6.6 seconds. This RWD Model Y features a lower peak charge rate (170 kW vs. 250 kW) which means it'll likely take a few extra minutes at each Supercharger stop, but we think that's a small price to pay for thousands in up-front savings over the AWD models. It's never been easier to get into one of the most popular EVs on the planet. The Model Y RWD is available to order now on Tesla's website.
Volvo confirmed their pricing on their coming-soon EX30. Starting at just $34,950, the EX30 will be the lowest priced Volvo of any type available in North America, meaning this model is lowering the price of entry for the whole brand. With 275 miles of range and hatchback proportions in an SUV shape, the EX30 will be quite unique in the market and we think a recipe for a lot of success.
